Idea: On the San Pellegrino website, they would open a community forum to come up with a catchy jingle or beat to represent the emotions felt when experiencing San Pellegrino for the first time.
Background: When I am procrastinating, I usually try and find something further to distract myself from the task at hand. Yea it’s bad, but not completely so because in finding more things to do besides my original task, sometimes my creativity is heightened. This is how I started making my own beats through GarageBand. When you get the hang of it, is so much fun because literally the possibilities are endless. You can start with your own recordings or even use a pre-made sample and edit to your hearts content. With this passion in mind, I came up with the idea to expand out to the general public. This is a cool way to get feedback for San Pellegrino as well as connect the musically inclined people. Since everyone has different feelings about flavored or plain mineral water, there will be a range of responses which is the exact point of this project. To show the diversity between individuals who all have experienced Gusto Di Vivere and the perspective afterwards.
Personally, I would use binaural beats to create a small sample because these are super effective in assisting with change. Reason being is that with binaural beats, there are 2 separate sounds. One sound frequency in one ear, and another sound frequency in the opposite ear that creates a two toned effect but perceived as one tone in the mid-brain. If you pair this science by adding some subliminal positive affirmations, you have a tool to expand your mind, ease stress, and tap into your inner Creative. Some may feel negatively about San Pell which would be shown in their beat that involves m0re dissonant chords which create feelings of restlessness, dark, chaotic tones. Others could feel like this drink is the best thing ever which invokes the feeling of fairy-like sounds, harmonic feel and upbeat. Whichever way represents your feelings, you would be able to express this and comment on others’ posts as well. This forum would only be open for a month and on the last day, a winner would be chosen who will represent the San Pellegrino company and their beat or jingle would be featured on the front page.
BoggledMIND 
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